A website is the greatest ally in your quest to succeed in your business goals. It allows you to improve and boost your business operations and brand visibility. However, online marketing can seem a bit tricky if you are new to the world of digital marketing and looking for ways to generate more leads and accelerate revenue without investing a lot of money.
Here we summarise the most appropriate practices that can turn your website into an effective marketing tool to help enhance your business.
Include a phone number
Your website works as a keystone of your business. It is one of the easiest ways your customers and potential clients can contact you while enabling you to answer questions from your prospective customers by phone. Thus, it becomes even more relevant when you are a new entrepreneur because it lets your potential customers find out about you. Therefore, ensure to make your phone number visible on every website page.
Testimonials increase credibility
A business website is a reserved form of media where your visitors can interact with your content behind a screen. Thus, it is imperative to add a human touch to every relevant corner of your website by including profiles, faces, and customer testimonials to help your audience understand the reliability and trustworthiness of your service offerings.
Tip- Consider displaying the logos of your well-known partners or press contacts on your home page to reassure your audience further.
Collect an email address at all costs
Email is one of the most influential forms of online communication. So, make sure to collect your website visitor’s email addresses at all costs so that none of your prospective customers slips through your fingers. You can also consider adding a registration form for your newsletter in your high-quality blog articles or e-books to send regular emails to your potential clients.
Install a live chat
Personalization is becoming an increasingly popular tool in the digital realm. It is an effective tool to convert your prospective customers into potential leads and clients. Therefore, consider installing live chat programs with the assistance of a professional digital marketing expert to allow you to conduct a direct conversation with your website visitors. This will further enable you to establish personal relationships with your audience.
Create a demonstration video about your product/ service
Photos and videos curated to explain the features or benefits of your products/services work as an impressive marketing tool for your website and social media profiles. However, make sure that they are short and easy to comprehend for your audience. Consider taking the assistance of a reputable digital marketing agency to help you create innovative videos for your website.
Put relevant CTAs
Always ensure that your website has the following features for your audience:
- Buy a product/ service
- Get a call
- Sign up for a newsletter
- Receive a guide/e-book
However, remember to add “call to action” buttons to your pages to optimize your lead conversions based on graphics, text, buttons, or size.
Your website is the direct window display of your brand. So, if you are looking for top-notch digital marketing solutions for your HVAC company, look no further than Underdogg Marketing! Our experienced specialists strive to offer various website services, including web designing, SEO, Google/ Facebook Ads, and social media management. We can help you with your website development/ content optimization/ redesigning, off-site link building, on-site content building, and other local optimization and citations to help boost your brand visibility and generate more leads. Call us at +801 493 9939 or drop us a line at firstname.lastname@example.org. You can also send your questions on our contact form. Join us on Instagram, Facebook, and LinkedIn to get the latest updates!