Top 10 Marketing Tools for Small Businesses in 2022

The business world officially exists in two worlds–the digital world and the physical world. And that means that even small businesses can’t afford to forego a digital marketing strategy in 2022. Consumers are accustomed to interacting online and if they can’t find you there, they’ll assume you’re no longer in business.

It’s easy to get lost in the trends and fads of the online world. There are plenty of high-impact ways to spend your marketing dollars. And probably even more ways to waste your time. When it comes to nailing your digital marketing strategy, what do you really need to get the job done? Here’s a roundup of the best marketing tools for small businesses in 2022.

First, a quick look at the list:

Google Analytics
Active Campaign
Hootsuite
Canva
KWFinder
Monday.com
Grammarly
Yoast
Hubspot
MarketerHire

business owner signing in to Google Analytics to check website traffic

Great Analytics to Measure Success and Refine Weaknesses

The first thing that you need in digital marketing is a good way to monitor your traffic. The point of any digital marketing campaign is to raise awareness, drive traffic, and boost sales. You can’t know how successful your marketing efforts are unless you know how much traffic you’re getting today and how those numbers change based on your campaigns.

Google Analytics continues to be the gold standard when it comes to tracking website analytics. It’s a free tool that provides an easy, user-friendly way to keep track of your visitors. You can break down the numbers by any timeframe that you choose and track where they’re coming from. You can also get great data and what keywords are bringing the most traffic to your site, detailed demographics on your visitors, and data on what they do once they get to your website.

How to use it:

Optimize your blog content to take advantage of your high-traffic keywords.
Identify problem areas that cause traffic to bounce and fix them.
Track ad spending versus traffic by channel to make better campaign decisions.

An Easy-to-Use Email Marketing Tool to Reach Your Audience

Don’t leave your digital marketing efforts up to chance. Keep your message in front of your audience with thoughtful email campaigns that capitalize on different opportunities during the customer journey.

Mailchimp is one of the most widely recognized email marketing tools. And it’s a good choice, but it’s not our favorite. Active Campaign provides far more marketing automation tools for a one-stop-shop solution. You can use this tool to build forms and landing pages, create emails, send text messages, manage loyalty and attrition, and much more.

How to use it:

Segment your audience and send targeted email blasts.
Nurture relationships with omnichannel solutions.
Quickly build campaigns that convert.

An Efficient Way to Manage Your Social Channels

Keeping track of posts and engagement across multiple channels can be a lot of work. But it doesn’t have to be. Another oldie-but-goodie on the list is Hootsuite. Connect your networks and save time by keeping everything in one place. Hootsuite allows you to post, comment, and track your performance as you grow your audience on social media channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

How to use it:

Schedule your social media posts in advance to stay active.
See who is talking about your brand and engage with customers.
Track your social media campaigns.

If you’re looking for your dream team of marketing experts, Underdogg Marketing has the talent you need. Learn more today.

small business owner using Canva to design a social media campaign

An Easy Way to Get Custom, High-Quality Graphics

Powerful marketing requires a combination of great, attention-grabbing graphics and the right copy to connect and inspire action. Between the onslaught of social media posts, blogs, and advertising campaigns, you’ll need a steady supply of graphics. Go DIY with Canva, the best point-and-click design tool available.

How to use it:

Create your own story pins for Pinterest.
Create custom, branded graphics for marketing campaigns.
Publish social media posts directly to platforms with custom graphics.

A Reliable Way to Find the Right Keywords

A good keyword research tool can be invaluable. There are plenty of pay-to-play options that know exactly how valuable. Our favorite is KWFinder, it provides good data on the best keywords with low competition, filtering results by region and language so that you can target exactly the right audience. And the cost won’t break the bank at $10 per month.

How to use it:

Optimize your ad campaigns with the right keywords.
Capitalize on trends.
Find out what keywords your competitors are using.

project management is an important part of digital marketing

A Project Management Tool

Keep track of all your campaigns and to-do’s for the team in one convenient and easy-to-use dashboard with Monday.com. It’s a cloud-based, scalable project management tool that can help you automate tasks and keep track of your marketing campaigns with easy deployments.

How to use it:

Save time with more than 200 project templates.
Manage the workflow of your marketing team from one, easy-to-use interface.
Track, organize, and plan your campaigns with calendars.

An AI-Powered Writing Assistant to Keep Everything on the Up and Up

Typos are not your marketing campaign’s best look. Skip the tedious proofreading tasks with the help of an AI-powered writing assistant like Grammarly to keep your communications crisp, clean, and professional.

How to use it:

Proofread your campaign copy and marketing materials.
Integrate with social media platforms to prevent typos in social posts.

An SEO Plug-In for All Your Web-Based Content

Yoast is a great SEO tool to help you make sure that all your boxes are checked so that you’re making the most of your organic traffic. This tool works with WordPress and Shopify, making it easy to make sure that your pages and content are fully optimized.

How to use it:

Optimize your local business structured data so that you show up in local search results.
Build a good website that gets indexed by search engines.
Create better quality content with more precise targeting.

A Free, Full-Featured Customer Relationship Management Tool

Hubspot is a leader in the digital marketing world. Their cloud-based software helps businesses of all sizes keep track of all their marketing efforts. From managing lead lists and tracking interactions to high-powered form builders and chat tools, it’s all about making connections.

How to use it:

Build and segment contact lists.
Add features to your website that help you connect with customers.
Nail your A/B testing and retargeting efforts with campaign-specific analytics.

A Quick Way to Get Help When You Need It

Small businesses have changing needs and the best way to get a little help is to lean on a network of freelancers with special skills. MarketerHire is the best place to find qualified freelance talent to fill in the gaps.

How to use it:

Get short-term qualified help to clean up your SEO.
Find a copywriter to write a special ad campaign.
Get channel-specific expertise to solve your biggest engagement problems.

The Bottom Line on Marketing Tools for Small Businesses in 2022

The marketing world is big and you’re going to need a good strategy to make it work. But nobody is doing it all alone. Finding and using the right tools can save you time and money while enhancing your campaigns. From a curated network of the right freelancers to full-featured, free marketing software, these are the best marketing tools for your small business in 2022.

Underdogg Marketing is your A-team for digital marketing help. Learn more about our services today.

Top 10 Marketing Tools for Small Businesses in 2022