Digital Marketing in Businesses - Why Should a Small Business Use It?
In the last three decades, the internet has revolutionized how we do everything, from shopping to reading to staying in touch with friends. And as the internet continues to grow and expand in functionality, it’s become a valuable tool to businesses in all industries. The internet can help businesses reach a wider audience, which, when done correctly, can equal more leads, more conversions, and more sales. Read on to learn more about how digital marketing can help give your business a leg up on the competition.
What is Digital Marketing?
Digital marketing encompasses any marketing that is done online. This includes a business’s website, social media profiles, email communications, blogging, online advertising, and more. Growing small businesses without digital marketing is becoming more difficult, as people are spending more and more of their time online. In fact, if you don’t have an online presence, it can be detrimental for your brand, as people have come to expect businesses to have websites and profiles on platforms like Facebook and LinkedIn.
What Can Digital Marketing Do For Your Business?
In short, digital marketing can help your business grow by increasing your brand awareness and reaching customers on their level. The audience you want to reach already likely uses the internet on a daily basis. When you aim to reach them on a platform they already use widely, you connect directly to their sensibilities, interests, and values, which is an important part of any marketing strategy.
Digital marketing makes it easy to keep in touch with your audience, engage current customers, and attract new ones. You can use digital marketing to support your business’s goals. And because digital marketing comes in so many different forms, you can use it at many different points in the buyer’s journey. For example, let’s look at a customer who needs new a new blender, and you’re a company that sells blenders. That customer’s first step may be to head to Google and search for “best new blenders.” You can write a blog post titled “What Kind Of Blender Is Right For Your Needs.” The customer will find this during their research and will see that your business provides them with helpful, relevant information. They may then sign up for your email list.
Later, when that customer is trying to narrow down their options before making a purchase, you can send them an email communication with more details about the product you offer and a coupon for their first purchase. You may also prompt them to find you on social media. When they are finally ready to make a purchase, they’ll remember that you helped them during their research, and you offered them a discount. From there, they decide to purchase your product. This is digital marketing in action.
How to Get Started with Digital Marketing
Getting started with digital marketing isn’t difficult, and you don’t have to have a lot of technical know-how to do it effectively. Here are some important things to think about before you begin:
Where does your audience spend their time online? Great marketers know that understanding how their audience thinks is the first step in building a solid marketing strategy. Digital marketing is no different. What social media platforms do your audience use? What is their online behavior like? Do they enjoy receiving email communication? What types of online content do they connect with the most?
Keep it varied, but don’t go overboard. A small business undoubtedly has limited resources, so it’s important to focus on a few digital marketing platforms without spreading yourself too thin. Build a basic website, focus on one or two social media platforms, and send out digital communications once or twice a month to see what works best for your business. Once you find a few solid strategies that your audience connects with, you can expand from there.
Remember inbound marketing. The days of loud, in-your-face marketing are over. Instead, customers now have the power to make purchase decisions and will likely avoid brands with aggressive or annoying marketing tactics. Inbound marketing is all about providing the customer with value and nurturing them through the buying process. This means providing them with helpful, relevant information every step of the way.
Know when to call in the pros. Getting started with digital marketing from scratch isn’t easy, and that’s where a professional marketing agency can help. They can assist you in building a website, developing a social media marketing strategy, and making the most of your marketing budget online.
Ready to get started with digital marketing? Underdogg can help. We are one of the top marketing companies in Utah and offer a full suite of services that will give your business the boost you need!