The impact of online marketing on local businesses has grown exponentially in the last few years, with social media now playing an integral role in how customers interact with your brand and how you build your brand awareness online. If you aren’t leveraging the power of digital marketing to create awareness of your business and brand, you’re missing out on the chance to gain new customers who may not have otherwise heard about you. Here are four ways that digital marketing can help you improve your brand awareness locally.
What is brand awareness?
The truth is that brand awareness is an intangible asset. Sure, you can track sales and profit margins and market share figures but getting someone to actively think about your brand? That’s difficult. The real measure of a successful brand isn’t so much in how many people know it exists but rather how well they remember it when they need it most. If they think of buying a product and their first thought is yours then you’ve got them right where you want them. They trust your name, not only because of how hard you’ve worked to get it out there but also because of what else you have done for them.
Brand Awareness Tips
It’s absolutely vital that you’re aware of what your own brand is and isn’t. If you’re not, then how can you build a cohesive message or strategy? You need to know what makes you stand out, so you can work on establishing yourself as an authority figure in your industry. After all, when it comes down to it, brands are nothing more than successful people—with a reputation for providing quality products and services—that people trust. Put another way: It takes more than just a solid product or service to make someone want to be a lifelong customer; it takes consistency and reliability.
1) Improve SEO
If you want search engines to find and rank your website well, then you need to be focused on SEO. The practice of SEO helps people find you in organic (non-paid) search results, because these are the searches that people use most often. To give them what they want, you have to make sure that your website has all of: – Easy-to-read text so users can quickly and easily read through it – Keywords used throughout (and near top of page) – Linked images that relate directly back to relevant content pieces – Content broken up into small paragraphs using headings — This makes it easier for both search engines and readers! While many businesses think about their onsite strategy first, offsite factors also play a role. Creating an appealing Brand Name goes hand-in-hand with building out a strong brand voice that reinforces what you’re looking to achieve with your business marketing efforts. And creating a strong social media presence allows customers who like or trust your business online will come over and try it out in person—or recommend your services or products to others! Marketing doesn’t always have to be complex and expensive if you do it right…it just takes time and patience when finding success online.
2) Engage your community
Social media allows you to find out what kind of message and information resonates with your audience. Track how users engage with that content, learn from it, and apply those lessons to future posts. Share stories that will inspire them or entertain them and get them talking about your brand online. Your customers want an experience with you, so make sure you provide one. You’ll develop stronger consumer loyalty by answering their questions and providing value back for their business. It’s important for people who buy from you to not only feel good about what they have purchased but also feel included in a community of like-minded individuals who value quality over quantity.
3) Keep up with industry trends
In order to be successful in digital marketing, you need to stay up-to-date on trends. A great way to do that is by reading industry publications. If you’re not sure where to start, check out your favorite brands and see what they recommend as well as news sites like The Drum and CMO. In addition, conferences are a great place for networking with peers and getting new ideas for how you can grow your business or further develop a strategy. And finally, don’t forget about engaging with other people working in digital marketing through social media such as Twitter and LinkedIn groups.
4) Content Marketing
Content marketing, in its most basic form, is all about providing consumers with valuable information, tips, and advice that helps them make purchasing decisions. By creating relevant and compelling content regularly, you are establishing yourself as an authority in your area of expertise. The stronger an authority you become within a niche market, the more power and influence you gain when speaking about related products or services. And if your brand name has real trust-power in a particular marketplace, then it’s likely you will be able to extend your influence beyond your online presence and attract customers who might not have been aware of you before. It’s easy to get started with content marketing because anyone can write—just keep in mind some key principles like: What value am I delivering? Is my content helping people solve problems? Is it making life easier for anyone who consumes it? If so, then keep going!